SGL Universe
A playable world hidden inside everyday movement.
The SGL Universe grows from original characters, products, images, routes, events and real places in the city. Member journeys, city missions and AR interactions are the long-term product layer now being developed around that world.
Characters
Meet the birds
SGL Character
Pickle
A curious little explorer who sees every corner of the city as the beginning of a new adventure.
SGL Character
Fries
An energetic and cheerful spirit who brings fun, spontaneity, and a little chaos wherever they go.
SGL Character
Oreo
A quiet, observant thinker who notices the little things everyone else overlooks.
SGL Character
Bagel
A warm and dependable companion who brings everyone together and makes every place feel like home.
The characters are original SGL IP, not decoration added to the Station. They carry stories across products, photography, exhibitions and real encounters in the city.
The SGL WeChat Mini Program launched in June 2026. Character-led journeys continue to develop around it. AR interactions are currently in development, with a planned release in early 2027.
In Development