Seagull Station
ShopStationEventsUniverseAppAbout
ShopStationEventsUniverseAppAbout
Sea Gull Station Club cafe storefront and community patio in warm golden light

Seagull Station

A small stop for people moving through the city.

Seagull Station is a real Shanghai meeting point shaped by riding culture, coffee, beverages, SGL goods and community events. It is also the physical anchor for the SGL WeChat Mini Program and digital experiences that continue to develop.

China, Shanghai, Pudong New Area, Jinyan Road & Dongxiu Road Plaza, L1

Shop GoodsView Events

Shanghai Offline Store

SGL Bike Studio · Shanghai

Bikes, parts, riding service and SGL goods meet in our physical Shanghai showroom.

SGL Bike Studio showroom in Shanghai with bicycles, apparel and riding goods

Station life

Pause. Refuel. Stay a while.

Warm lights, a fresh pour and good company. A closer look at everyday moments at Seagull Station.

A chilled SGL drink on an outdoor table at night
Evening refuel
A golden drink held beneath the station taps
On tap
A guest holding an SGL cup at the station counter
At the counter
A drink being poured from a station tap
A fresh pour
An SGL drink held in the warm station light
A little pause
Friends raising their SGL drinks together
Better together

01

Coffee & Drinks

Coffee, craft drinks, seasonal specials and simple refuel options for riders, park visitors and nearby communities.

02

Retail Goods

A physical place to discover SGL bicycles, bags, apparel, accessories and Station goods. Confirm current availability before visiting.

03

Cycling Community

A meeting point for riders, friends and nearby communities, shaped by everyday movement through the city.

04

Events & Gatherings

Community rides, exhibitions, pop-ups and Station gatherings bring SGL culture into shared physical experiences.

Station Logic

A real station, an expanding city network.

Seagull Station is the physical anchor: a place to stop, drink, shop, meet and begin a ride. Products, photographs, events and community life all pass through this real location.

The SGL WeChat Mini Program launched in June 2026 and extends that physical foundation through digital member journeys. AR interactions are currently in development, with a planned release in early 2027.

Live since June 2026

Mini Program / Membership / Missions

The SGL WeChat Mini Program is live. Individual functions shown in previews may still be in development; AR interactions are planned for early 2027, subject to development and testing.

Product Direction

  • 01 / Menu
  • 02 / Station Map
  • 03 / Member Card
  • 04 / Route Check-in
  • 05 / Event Calendar

Station Stories

Meet at the station.

Characters, drinks and everyday city stories meet at Seagull Station.

Three SGL bird characters sharing drinks outside Seagull Station

Seagull Station

Urban riding, Station goods and small adventures.

SGL connects products, cycling culture, photography, original characters and real community life at Seagull Station. City missions and AR experiences are the next layer in development.

Explore

ShopStationEventsUniverseApp & Mini ProgramAboutStockistsSales & Shipping

Contact

Contact SGLhello@theseagulllabs.comYouTube: @seagulllabsInstagram: @seagulllabs