June 9, 2023
The Seagull Labs was founded.
About SGL
Built through products, images, rides and real places.
Founded on June 9, 2023, SGL grew from original products, images and cycling culture into exhibitions, a physical Shanghai Station and a launched WeChat Mini Program. Original characters and narrative experiences continue that journey into city missions and AR.
SGL History
From products to a connected city world.
2025
SGL joined ISPO Shanghai and the Shanghai International Bicycle Exhibition.
October 2025
Seagull Station began operating in Shanghai.
2026
SGL returned to the Shanghai International Bicycle Exhibition for a second time.
June 2026
The SGL WeChat Mini Program launched.
Early 2027
AR interactions are planned for release, subject to development and testing.
01
Move through the city
SGL starts from everyday movement: cycling, walking, park loops, coffee stops and small routes between places.
02
Build from real places
Seagull Station is the physical anchor. Products, events, characters and future missions grow from real encounters in the city.
03
Make daily life playable
SGL develops narrative experiences that connect riding, meeting, collecting and checking in with a wider character world.
Brand Structure
A physical home and an expanding story world.
Products carry the visual language of SGL into everyday life. Seagull Station is where people meet, drink, shop and begin a ride. Exhibitions, photographs and events document the culture around it. The mini program, city missions and AR interactions are the digital layer now being developed around that real-world foundation.
What We Make
Products for movement
Bicycles, bags, socks, caps, riding accessories and Station goods developed for movement, use and life between destinations.
What We Build
A story world in development
The WeChat Mini Program has been live since June 2026. Original characters, member journeys and route check-ins continue to grow around it. AR interactions are currently in development, with a planned release in early 2027.
Seagull Station